About one-third of the tissue market represents use "Away From
Home," in commercial and industrial settings such as office and
government buildings, hotels, schools, airports, amusement parks,
hospitals, highway rest stops - anywhere restroom and kitchen facilities
are not in a private home.
Most Away From Home (AfH) tissue products are bought by building
owners, institutions and janitorial services directly from distributors
(including some of the same ones that distribute printing and writing
papers). The products are usually bulk-packaged and often tied to
marketing specialized dispensers that encourage brand loyalty. (For
a discussion of dispensers that encourage source reduction, see
Report on Paper Towels.) Competition usually revolves around
price, compatibility with dispensers, and ease of replenishment.
Increasingly, government agencies, university campuses, school
systems and hospitals, among others, are specifying recycled content
tissue and towels. In fact, the U.S. federal government requires
that any tissue products bought with its funds, either by its agencies
or by contractors, grantees or any other federally-funded purchasers,
guidelines and buy paper products with at least the following
minimum recovered fiber/postconsumer contents. (Since many tissue
products are available with considerably higher recycled contents,
purchasers should use these only as specification floors.)
EPA Minimum Content Guidelines for Tissue
|Source: EPA CPG-RMAN
Away From Home tissue products meet this growing environmental
market by including at least some (often high) recycled content
in more than 70% of its tissue options. In fact, most of the mills
that make Away From Home tissue products are capable of using recycled
Recycled content is a priority for environmentally preferable Away
From Home tissue products, but reducing use is even better for the
environment. The commercial sector offers a number of options for
source reduction. See the Special
Report for a further discussion of the commercial paper towel
market and source reduction opportunities. Environmental researchers
are investigating virgin forest fiber sources for tissue products
and expect to have that information available soon.
Major Away From Home tissue product manufacturers include Georgia-Pacific,
Kimberly-Clark, SCA, Wausau Mosinee, Marcal, Cascades, and Atlantic
Packaging. There are also a number of converters, called "rewinders,"
who buy large tissue paper reels from manufacturers and convert
them to finished products that may be sold as private label brands.
|Top U.S. Away From Home Tissue Producers
||Svenska Cellulosa Aktiebolget (SCA)
|Source: Deutsche Bank Securities, Inc., from
Smaller-quantity purchasers and individual consumers are gaining
increasing access to many of these products through warehouse club
stores and office supply superstores.